I suspect that is in fact why a lot of people didn't enjoy it. I could instantly identify the elements when they appear - John Carter, Barsoom, Tharks, Lightflyers, Dejah Thoris - and immediately place them in the proper context. On the other hand if you weren't familiar with the books/milieu you'd have to wait until the context was explained, and from memory it wasn't explained very well.
Doing that for Game of Thrones worked because it was a TV series and there were ready web supplements to allow you to identify the players. But people don't expect to have to work in a cinema (or rather don't get the option to do so).
The plot was simple and cliche in the extreme, but than it is over 100 years old and the fiction that helped create the Planetary Romance genre, so it is only to be expected. But then you aren't looking at the film to produce something new, you want a return to the old Republic serials in this genre, where embracing the plot is the important aspect.
It was a mistake trying to realise it in 3D. I suspect it actually took away audience.
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Doing that for Game of Thrones worked because it was a TV series and there were ready web supplements to allow you to identify the players. But people don't expect to have to work in a cinema (or rather don't get the option to do so).
The plot was simple and cliche in the extreme, but than it is over 100 years old and the fiction that helped create the Planetary Romance genre, so it is only to be expected. But then you aren't looking at the film to produce something new, you want a return to the old Republic serials in this genre, where embracing the plot is the important aspect.
It was a mistake trying to realise it in 3D. I suspect it actually took away audience.